Mission is a city in Hidalgo County, Texas. Mission is part of the McAllen–Edinburg–Mission and Reynosa–McAllen metropolitan areas. Mission shares the same economic growth that nearby McAllen enjoys. The Mission Economic Development Authority promotes development in the area. The city has been advertised as the “Home of the Ruby Red Grapefruit” since 1921, due to the fruit being commonly grown in the area.; the city is also home to the Texas Citrus Exchange.
The city holds an annual parade along Conway Avenue called the Texas Citrus Fiesta Parade, which features fruit-decorated floats, bands, law enforcement agencies, and fire departments, and many local and city government officials. Moore Air Force Base (deactivated) is located 14 miles northwest of the city. It is the location of the First Lift Station of the Mission Canal Company that once irrigated 15,000 acres of farmland in the Rio Grande Valley.
Most of Mission is a part of the Mission Consolidated Independent School District. Other portions extend into the La Joya Independent School District and the Sharyland Independent School District. In addition, South Texas Independent School District operates magnet schools that serve the community. Mission is also the site of San Juan Diego Academy, a Catholic high school operated by the Catholic Diocese of Brownsville.
The median income for a household in the city was $30,647, and the median income for a family was $33,465. Males had a median income of $25,710 versus $20,718 for females. The per capita income for the city was $12,796. About 22.6% of families and 26.8% of the population were below the poverty line, including 37.4% of those under age 18 and 15.6% of those age 65 or over.